Project Audience: Technology Students
Industry: Airline
Project Details:
‘IndiGo’ Airlines, the country’s largest low-cost carrier, announced a fivefold increase in net profit to Rs 787 crores for 2012–2013 straight for the fifth year, contrarily, rivals Jet Airways and SpiceJet together made a loss of over Rs 671 crores in the same year, Kingfisher Airlines went belly up, state-owned Air India, despite the infusion of fresh equity from the government and a slight improvement in performance, struggled and the industry lost Rs 46,000 crores in the five years. The huge profit happened in spite of adverse market conditions; rising fuel costs (up 13%), weakened rupee (7%), and domestic traffic down (3.4%) in 2012 over the previous year. How did such huge profits accrue?
Develop a case study to analyse the secret ingredients that continue to make Indigo the most successful aviation and will sustain its momentum.
Project Guidelines: Attached
Duration: 2 weeks
Submission: Case Study
