Project Audience: Technology Students
Industry: Travel Industry
Project Details:
With a vision to position India as a preferred global destination for sustainable and responsible tourism, the Ministry of Tourism, Government of India has released a National Strategy for Sustainable Tourism.
MakeMyTrip (MMT), founded in 2000 by Deep Kalra, is one of India’s leading online travel companies. It has transformed the way Indians plan and book their travel by providing a comprehensive range of travel services, including airline tickets, hotel reservations, holiday packages, rail and bus tickets, and car rentals.
Develop a case study to analyse the secret ingredients that MakeMyTrip is taking towards Sustainability and how it will sustain its momentum.
Project Guidelines: Attached
Duration: 2 weeks
Submission: Case Study
